'hospitality business loans' — 30 impressions, 0% CTRmedium
'engineering business loan' — 13 impressions, 0% CTRmedium
Priority
Category
Title
Impact
Actions
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CRITICAL
AI Visibility
Not a known entity in Google Knowledge Graph
high
Google does not recognise this brand as an entity. This severely limits AI citation potential. Actions: 1) Create a Wikidata entry 2) Build a Wikipedia stub page 3) Add comprehensive Organization schema 4) Get mentioned on authoritative sources (Crunchbase, LinkedIn company page, Companies House link) 5) Ensure consistent NAP across all directories.
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CRITICAL
Search Visibility
0% Google visibility — not ranking for any target queries
high
Not in Google top 20 for any of 8 target queries. Top competitors: fundingcircle.com (50.0%), iwoca.co.uk (50.0%), capitalise.com (12.5%). Actions: 1) Create dedicated landing pages for each target query 2) Build topical authority with supporting content 3) Acquire backlinks to key pages 4) Improve internal linking to target pages.
These search crawlers are blocked: GPTBot, Google-Extended. These are used for live AI search (ChatGPT browsing, Perplexity, Gemini). Blocking them means invisibility on those platforms. Training crawlers (ClaudeBot, Bytespider, CCBot) are correctly blocked.
10 orphan pages with no internal links pointing to them
medium
Search engines and AI crawlers may not discover these pages. Add internal links from related content. Orphan pages: /retailers-business-loans/, /how-quickly-can-an-engineering-business-get-finance/, /construction-business-loans/, /loan/how-much-can-my-company-borrow/, /preview-form/, /engineering-business-loans/, /do-you-operate-across-the-whole-uk/, /do-you-support-start-ups-or-sole-traders-in-manufacturing/...
'hospitality business loans' — 30 impressions, 0% CTR
medium
This query gets 30 impressions but only 0 clicks (CTR: 0%). Position: 94.5. Actions: 1) Improve the meta title and description for this query 2) Create or improve a dedicated page targeting this topic 3) Add FAQ schema addressing this query.
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MEDIUM
Content Gap
'engineering business loan' — 13 impressions, 0% CTR
medium
This query gets 13 impressions but only 0 clicks (CTR: 0%). Position: 72.5. Actions: 1) Improve the meta title and description for this query 2) Create or improve a dedicated page targeting this topic 3) Add FAQ schema addressing this query.
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MEDIUM
Content
Low multi-modal content (0 pages with images+video, 0 with video)
high
Pages with images AND video get 156-317% more AI citations. Add charts, infographics, and short videos to key pillar pages. Note: inline SVG graphics may not be detected by this check.